Industrial Café is a café in an industrial estate in the North West area of London, Wembley. The style of the coffee shop refers to the character of the location in which it is located. So it was necessary to design a logo to fit in with these assumptions.
When designing the logo, the main source of inspiration was retro inscriptions in old cinemas, train stations or on street neon signs. The letters "ND" in the word Industrial were changed, thanks to which a reference to the traditional factory roofs, the so-called Sawtooth Roof was obtained, and in the "IND" part, it can be found the shape of the factory. In addition, this shape can be used as part of a café pattern and of key visual. The project is crowned with an orange colour, strongly linked and associated with the industrial sector.